Designing for E-commerce Success! 10+ Years of Product Design Expertise…
Erin K. Jones - Sr. Product Designer
Cell: 845-325-6947 | Email: erinkathleenjones@gmail.com | Portfolio: www.erinkjones.com
SKILLS
Mentorship & Leadership: Managing and mentoring junior to senior designers, interns, and college students.
Design & UX Skills: User research, information architecture, wireframing, prototyping, A/B testing, interaction & visual design, animation, workshop facilitation, cross-functional collaboration.
Tools: Figma (advanced), Sketch, Adobe Creative Suite, Zeplin, Abstract.
Prototyping & Testing: Figma prototypes, paper prototyping, UserTesting.com, Validately, Google Forms, and UserZoom.
Technical: HTML, CSS, CMS, coding email and landing pages, AI tools including ChatGPT.
EXPERIENCE
Senior UX Product Designer - Shipt / Grocery Delivery / Apr 2022 to Dec 2024
Led UX design for high-impact e-commerce features while mentoring early-career talent. Partnered cross-functionally to launch a new homepage experience that increased engagement by 4% and supported scalable rollout strategies.
Led UX for high-impact e-commerce initiatives while mentoring interns and early-career talent.
Advised two Morehouse College CS students exploring product design, providing mentorship in UX principles, tools, and career development.
Led cross-functional design efforts to launch a category-based homepage entry point, boosting engagement by 4% and supporting phased, scalable rollouts.
Facilitated early-stage concepting workshops with 30+ designers, accelerating alignment and ideation.
Co-developed usability testing scripts and prototypes with UX researchers, generating insights that shaped feature direction.
Senior UX Product Designer - HouseCanary / Real estate / Aug 2020 to Oct 2021
Co-led product strategy and research for HomeCome, launching a feature that connected homebuyers with agents. Implemented UserZoom and empowered teams to conduct independent research to inform product decisions.
Led UX and research for the HomeCome platform, co-developing product strategy with engineering to launch a feature connecting homebuyers with real estate agents.
Introduced and implemented UserZoom as the primary research platform; trained cross-functional partners to run and analyze studies independently.
Owned user research from end to end, including journey mapping, test planning, competitive analysis, and copywriting to support feature development.
Senior UX Product Designer - Slickdeaks / Deals & Coupons / Oct 2018 to July 2020
Mentored designers on UX best practices while leading the design of a Chrome extension that increased coupon add-to-cart rates by 30%.
Led UX design across high-impact initiatives, including a Chrome extension (+30% coupon ATC rate), a loyalty program, and mobile apps—driving consistency and user engagement across platforms.
Mentored designers and developers exploring UX, providing guidance on design best practices, tools, and career growth.
Conducted moderated and unmoderated user interviews alongside PMs, engineers, vendors, and executives to validate concepts and inform product decisions.
UX Designer - Wynn / Hotel Booking / Mar 2018 to Oct 2018
First in-house UX designer at Wynn Las Vegas, leading the website and responsive booking system redesign. Collaborated with cross-functional teams to deliver a seamless experience and introduced UserTesting and trained partners on research.
Collaborated with PMs, marketing, and engineering teams—both internal and external—to deliver a seamless cross-platform booking experience.
Introduced and implemented UserTesting as the primary research platform; trained cross-functional partners to run and analyze studies independently.
Mentored two junior designers through 1:1 coaching and project-based feedback to strengthen their UX skills.
Defined user flows, conducted usability testing, and designed responsive layouts to improve booking usability across devices.
UX/Visual Designer - Art.com / Artwork and Home Decor / Feb 2014 to Feb 2016 & Apr 2017 to Dec 2017
Mentored junior designers and led UX design for Art.com’s e-commerce platforms, increasing the mobile web’s custom frame studio Average Order Value by 13.4%.
Led UX and visual design for e-commerce flows—including product pages, search, cart, checkout, and a mobile web framing studio (boosting Average Order Value by 13.4%) —across web, iOS, and a TV experience.
Mentored junior designers with hands-on guidance in UX, email design, and career development.
Directed the visual redesign of the search results page, enhancing usability and filter functionality.
Owned user research, from interview script development to session analysis, identifying friction points that informed design decisions.
Collaborated with product, engineering, marketing, and creative teams to align on user-centered, business-driven solutions.
Partnered with marketing and content teams on branded email campaigns for Art.com and AllPosters.com, maintaining visual consistency.
UX Designer - Cricut | Cutting Machines & Craft Supplies | Feb 2016 to Apr 2017
Led cross-functional redesigns of key user areas and developed a personal profile system that boosted engagement. Conducted user interviews to validate features, contributed to visual rebranding, and promoted UX collaboration across teams.
Led redesigns of homepage, product landing pages, help center, and learning center through cross-functional collaboration with product, marketing, creative design, and engineering teams.
Developed a personal profile system within the Design Space platform, enabling customers to upload and share projects seamlessly, boosting user engagement.
Conducted in-person and remote user interviews to gather insights and validate prototypes for upcoming features.
Contributed to the visual rebranding of the Design Space desktop app as part of the UX team.
Fostered a culture of UX collaboration by engaging with engineering and content teams through informal knowledge-sharing sessions.
ADDITIONAL WORK HISTORY:
Senior Visual Designer - Wayfair, May 2013 to October 2013
Senior Visual Designer - Zappos.com, July 2008 to October 2012
Web Designer - Decorative Product Source, April 2006 to April 2008
EDUCATION AND CERTIFICATIONS:
Core Certification - UserZoom, 2021
UX Weekend Boot Camp - General Assembly, 2014
Bachelor of Arts in Graphic & Web Design - SUNY Institute of Technology
Associate of Arts in Graphic Design Technology - SUNY Cobleskill