Designing for E-commerce Success! 10+ Years of Product Design Expertise…

Erin K. Jones - Sr. Product Designer

Cell: 845-325-6947 | Email:  erinkathleenjones@gmail.com | Portfolio: www.erinkjones.com

SKILLS

Mentorship & Leadership: Managing and mentoring junior to senior designers, interns, and college students.  

Design & UX Skills: User research, information architecture, wireframing, prototyping, A/B testing, interaction & visual design, animation, workshop facilitation, cross-functional collaboration.  

Tools: Figma (advanced), Sketch, Adobe Creative Suite, Zeplin, Abstract.  

Prototyping & Testing: Figma prototypes, paper prototyping, UserTesting.com, Validately, Google Forms, and UserZoom.  

Technical: HTML, CSS, CMS, coding email and landing pages, AI tools including ChatGPT. 

EXPERIENCE

Senior UX Product Designer - Shipt / Grocery Delivery / Apr 2022 to Dec 2024 

Led UX design for high-impact e-commerce features while mentoring early-career talent. Partnered cross-functionally to launch a new homepage experience that increased engagement by 4% and supported scalable rollout strategies.

  • Led UX for high-impact e-commerce initiatives while mentoring interns and early-career talent.

  • Advised two Morehouse College CS students exploring product design, providing mentorship in UX principles, tools, and career development.

  • Led cross-functional design efforts to launch a category-based homepage entry point, boosting engagement by 4% and supporting phased, scalable rollouts.

  • Facilitated early-stage concepting workshops with 30+ designers, accelerating alignment and ideation.

  • Co-developed usability testing scripts and prototypes with UX researchers, generating insights that shaped feature direction.

Senior UX Product Designer - HouseCanary / Real estate / Aug 2020 to Oct 2021

Co-led product strategy and research for HomeCome, launching a feature that connected homebuyers with agents. Implemented UserZoom and empowered teams to conduct independent research to inform product decisions.

  • Led UX and research for the HomeCome platform, co-developing product strategy with engineering to launch a feature connecting homebuyers with real estate agents.

  • Introduced and implemented UserZoom as the primary research platform; trained cross-functional partners to run and analyze studies independently.

  • Owned user research from end to end, including journey mapping, test planning, competitive analysis, and copywriting to support feature development.

Senior UX Product Designer - Slickdeaks / Deals & Coupons / Oct 2018 to July 2020

Mentored designers on UX best practices while leading the design of a Chrome extension that increased coupon add-to-cart rates by 30%.

  • Led UX design across high-impact initiatives, including a Chrome extension (+30% coupon ATC rate), a loyalty program, and mobile apps—driving consistency and user engagement across platforms.

  • Mentored designers and developers exploring UX, providing guidance on design best practices, tools, and career growth.

  • Conducted moderated and unmoderated user interviews alongside PMs, engineers, vendors, and executives to validate concepts and inform product decisions.

UX Designer - Wynn / Hotel Booking /  Mar 2018 to Oct 2018

First in-house UX designer at Wynn Las Vegas, leading the website and responsive booking system redesign. Collaborated with cross-functional teams to deliver a seamless experience and introduced UserTesting and trained partners on research. 

  • Collaborated with PMs, marketing, and engineering teams—both internal and external—to deliver a seamless cross-platform booking experience.

  • Introduced and implemented UserTesting as the primary research platform; trained cross-functional partners to run and analyze studies independently.

  • Mentored two junior designers through 1:1 coaching and project-based feedback to strengthen their UX skills.

  • Defined user flows, conducted usability testing, and designed responsive layouts to improve booking usability across devices.

UX/Visual Designer - Art.com / Artwork and Home Decor / Feb 2014 to Feb 2016 & Apr 2017 to Dec 2017

Mentored junior designers and led UX design for Art.com’s e-commerce platforms, increasing the mobile web’s custom frame studio Average Order Value by 13.4%. 

  • Led UX and visual design for e-commerce flows—including product pages, search, cart, checkout, and a mobile web framing studio (boosting Average Order Value by 13.4%) —across web, iOS, and a TV experience.

  • Mentored junior designers with hands-on guidance in UX, email design, and career development.

  • Directed the visual redesign of the search results page, enhancing usability and filter functionality.

  • Owned user research, from interview script development to session analysis, identifying friction points that informed design decisions.

  • Collaborated with product, engineering, marketing, and creative teams to align on user-centered, business-driven solutions.

  • Partnered with marketing and content teams on branded email campaigns for Art.com and AllPosters.com, maintaining visual consistency.

UX Designer - Cricut | Cutting Machines & Craft Supplies |  Feb 2016 to Apr 2017

Led cross-functional redesigns of key user areas and developed a personal profile system that boosted engagement. Conducted user interviews to validate features, contributed to visual rebranding, and promoted UX collaboration across teams. 

  • Led redesigns of homepage, product landing pages, help center, and learning center through cross-functional collaboration with product, marketing, creative design, and engineering teams.

  • Developed a personal profile system within the Design Space platform, enabling customers to upload and share projects seamlessly, boosting user engagement.

  • Conducted in-person and remote user interviews to gather insights and validate prototypes for upcoming features.

  • Contributed to the visual rebranding of the Design Space desktop app as part of the UX team.

  • Fostered a culture of UX collaboration by engaging with engineering and content teams through informal knowledge-sharing sessions.

ADDITIONAL WORK HISTORY:

Senior Visual Designer - Wayfair, May 2013 to October 2013

Senior Visual Designer - Zappos.com, July 2008 to October 2012

Web Designer - Decorative Product Source, April 2006 to April 2008

EDUCATION AND CERTIFICATIONS:

Core Certification - UserZoom, 2021

UX Weekend Boot Camp - General Assembly, 2014

Bachelor of Arts in Graphic & Web Design - SUNY Institute of Technology

Associate of Arts in Graphic Design Technology - SUNY Cobleskill