I design e-commerce experiences that help customers find products and help businesses convert.

Senior Product Designer specializing in discovery, browse, search, and checkout.

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Design decisions tied to measurable growth.

+4%

category self engagement
-Shipt

+15.2%

net profit per visit
-Art.com

+30%

coupon add-to-cart
-Slickdeals

SELECTED PRODUCT WORK

Three decisions. Three measurable outcomes.

SHIPT / Discovery + MVP

Helping customers shop by need, not retailer.

Role: Lead Product Designer

Platforms: Web + Mobile

Result: +4% category engagement

View Shipt Case Study

ART.COM / Mobile Customization

Turning a complex framing tool into a guided mobile flow.

Role: Lead Product Designer

Platforms: Mobile

Result: +15.2% net profit per visit

View ART.COM Case Study

SLICKDEALS / Experimentation + checkout

Making automatic savings helpful without blocking checkout.

Role: Lead Product Designer

Platforms: Browser Extension + Web

Result: +30% coupon add-to-cart

View SLICKDEALS Case Study

How I Make Product Decisions

  • 1. Frame the right problem

    I start with customer goals and business constraints.

    Example: Shipt discovery research revealed that customers shop by need, not by aisle.

  • 2. Choose the smallest valuable release

    I focus on the change that will deliver measurable impact fastest.

    Example: Art.com mobile MVP shipped a 3-step flow to reduce drop-off.

  • 3. Learn and refine after launch

    I focus on the change that will deliver measurable impact fastest.

    Example: Art.com mobile MVP shipped a 3-step flow to reduce drop-off.

“Erin brings clarity to ambiguous commerce problems and gives teams a direction they can test and ship.”

~ Product partner, Shipt

Experience

Shipt

SlickDeals

Cricut

Art.com

Wayfair

Zappos

Recent production design contracts: Toast and CodingScape.

Pink & Roise image of greeting cards

BEYOND THE SCREENS

Designing for shoppers and learning from being a seller.

I’m a Las Vegas-based product designer with an earlier career in visual design. Outside of product work, I run Pink & Rosie, a small handmade stationery business that keeps me close to the realities of e-commerce, customer behavior, and building for shoppers.

MORE ABOUT ME

Building a better shopping experience?

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